Target audience The specific target audience for the Indie genre is typically females varying from the ages of 15 and 25. This research was easily found by discovering that the majority of viewers of music promos such as ‘The kooks’ and ‘The 1975’ are generally viewed by this category. In addition to this, as a result of conducting my research through the use of focus groups it was also discovered that the majority of the group who were female and the same age demonstrated a huge amount of interest in the songs that were played for them as well as the promos shown following the themes of Indie style music.
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Media language The Kooks 'She Moves In Her Own Way' Mis’en’scene This plays a large part in the indie style kind of music, this is because the artists have an unusual kind of behavior and look which is created through sets they use and their appearance. This music promo is a performance based as it demonstrates the artists actually playing their instruments throughout which gives an indie style to the video. I will take these certain aspects and apply them within my indie music video. As the video takes a performance based structure, t he sound of the video is the backing track of the song however the sound is perceived as diegetic as the characters in the video tend to be performing to the camera as if they were in ...
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