Target audience 


The specific target audience for the Indie genre is typically females varying from the ages of 15 and 25. This research was easily found by discovering that the majority of viewers of music promos such as ‘The kooks’ and ‘The 1975’ are generally viewed by this category. In addition to this, as a result of conducting my research through the use of focus groups it was also discovered that the majority of the group who were female and the same age demonstrated a huge amount of interest in the songs that were played for them as well as the promos shown following the themes of Indie style music.


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